Sheila Davidson

Sheila Davidson

Job Title
Senior Public Relations Consultant

Career Background
Having trained and worked as a journalist I moved into Public Relations early in my career and now have twenty-five years experience running successful consultancies. I have been privileged to work with a host of local and national companies spanning public affairs, corporate affairs, financial, consumer, voluntary and public sector strategic campaigns.

Highlights include successfully lobbying for the first Executive decision granting permission and financial support for a gas pipeline to the North West; handling city financial and national media coverage of Tayto’s purchase of Golden Wonder; managing the launch of 50/50 recruitment to the new PSNI; setting up the Business Education Partnership as part of Business in the Community; managing communication of the Interim Commissioner for Victims and Survivors; launching the judical appointments commission with the Lord Chancellor and the Lord Chief Justice and sitting on the Senate of Queen’s University as a non graduate.

Outside Work
My interests outside work are dangerously like work, very important to my life and great fun. I am currently on the Board of Trustees of the Grand Opera House, the Board of the Washington Ireland Programme and the GRIT Initiative as well as Cloona Child and Family Contact Service. Reading crime novels is my guilty pleasure only surpassed by cooking, eating and drinking with my close friends now that I have given up charitable donations to various gyms.

Family Life
I am trying not to live vicariously through my 22 year old daughter who has just graduated and is determined to be a proper writer, director and producer. My pride knows no bounds and I am only marginally less boring than her father when it comes to telling the world how wonderful she is. She is the eldest of one, unlike me who had five younger siblings to keep me humble.

Any Job for a Day?
I am torn between wanting to be CJ, the head of communications in the West Wing kicking a** in White House press briefings or be the person who won the £113million Euro lottery where I could make a career out of spending the money!